Power of Music
Music is a universal language that
reflects creativity and represents
today's modern diversity.
Live music is a captivating moment when
fans can drop their inhibitions,
celebrate their lives, relive their past,
and feel exhilarated.
85% of adults listen to music for an average of 3.5 hours every day
58% of Americans say that music is an integral part of their lives
60% of concert goers are likely to purchase a product from a sponsor
Source: Simmons Summer 2008 study, RIAA 2003 Consumer Trends Study, Marrakesh Records and Human Capita, UK