Our Audience
Through the universal appeal of music,
Live Nation touches a broad group of
consumer segments with highly desirable attributes.
Our fan base
Teens: Over 30% of teens attended a concert in the last year
Young adults: Over twice as likely than the national average to be 18-24
Adults: 44% between ages of 25-44
Affluent consumers: Average HHI of $74,000, 50% higher than the national average; 28% more likely to have a HHI of +$100K
Lifestyle statements
42% say "people come to me for advice before making a purchase"
48% say "I keep up with developments in technology"
33% say "I keep abreast of changes in styles and fashion"
48% say "I like trying new things"
Source: 2007 Simmons National Consumer Study, MRI 2009 Survey of the American Consumer, 2009 Live Nation Post-Show Survey